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Publicity Design

Scoring Criteria

  • Attention to Detail (Grammar/Spelling)

  • Innovativeness and Creativity

  • Organization

  • Presentation/Justification

  • Project Concept and Theme

  • Promotional Appeal

 

Advice

I've seen a few Publicity Designs really score well at States.  The one thing all four seem to have in common is the concept of a THEME.  Have an overall concept of who you are selling the play to, and devise a hook to grab their attention and get them to come.  Then be CONSISTENT throughout your design.

 

A clever marketing idea is always a good plus, and provides the needed "oomph" to get from Excellent to Superior, but you need to have that theme, and all of your financial research done to even get there.

 

Show that you know how to get to your audience - social media is always a good medium for reaching a target demographic.

 

Finally, don't just SAY you'll include social media or make a cool commercial, actually DO IT.

6172 Hall of Fame
States
Superior

  • Oliver Hoegh, "Once" (2017)

  • Czarina Teano, "My Fair Lady" (2011)

  • Lauren Bates, "The Crucible" (2009)

  • Irene Mincuzzi, "Titus Andronicus" (2007)

  • Claire Elmblad, "School for Scandal" (2006)

  • Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005)

Excellent

  • Emma Bjornsen, "Macbeth" (2016)

  • Emma Bjornsen, "City of Angels" (2015)

  • Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012)

  • Chrissy Herried, "Hairspray" (2011)

  • Tori Musco, "Steel Magnolias" (2010)

 

 

Districts
Critics Choice

  • Oliver Hoegh, "Once" (2017)

  • Emma Bjornsen, "Macbeth" (2016)

  • Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012)

  • Czarina Teano, "My Fair Lady" (2011)

 

Superior

  • Emma Bjornsen, "City of Angels" (2015)

  • Brianna Courchene, "August: Osage County" (2014)

  • Kathryn Smisek, "The Odd Couple" (2014)

  • Tori Musco, "Steel Magnolias" (2010)

  • Lauren Bates, "The Crucible" (2009)

  • Lauren Bates, "Real Women Have Curves" (2008)

  • Irene Mincuzzi, "Titus Andronicus" (2007)

  • Claire Elmblad, "School for Scandal" (2006)

  • Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005)

Excellent

  • Meredith Watt, "School for Scandal" (2006)

  • Lizz Buikema, "Picnic" (2004)

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